In his speech today at the Oxo Tower - the speech which was supposed to be offering a "new direction" for Labour - he, once again, starting banging on about us "irresponsible" types at "the bottom of society".
Government also has a particular responsibility when times are tough to ensure that rewards go to those who work hard and do the right thing.
That is why we have to take on irresponsibility wherever we find it.
At the top and at the bottom of society.
We are determined to reform our welfare system too, so that it rewards those who do the right thing.
That’s why I’ve said that those on the waiting list for council accommodation should move up that list if they are contributing to their communities, being good neighbours, and seeking work.
Now, I'm sure his defenders will claim "but he wasn't talking about disabled welfare claimants, just the other ones." Really? The non-disabled ones who already face JobSeekers Allowance sanctions if they turn down, or don't look for, work?
"Those who do the right thing." There's a "right" way to be ill in order to claim ESA? How does that work? Am I supposed to look and act like I've just rolled out of a Children in Need appeal in order to claim DLA/PIP? We all know I'm far too loud and sarcastic to pull that one off. Or is that how they plan to assess for the benefit: Screw taking our limitations into account, just judge us out of 10 on a cute-o-meter?
And as for seeking work to get a council property: What about those of us that can't work and are more likely to need council housing for related reasons? "Well, you're cute enough for ESA but you'll just have to be cute on the streets. It's OK, you're adorable enough for people to throw their loose change in your cup of tea."
We've known for a while the Ed is just a Tory in a red tie (so hardly a "new direction". It would've been more New Directiony if he'd burst into songs from Glee). But for him to reiterate that in the same week that BoJo became a welfare hero just makes your head spin.